Corporate Reputation Measurement Based on Employee Perspective
نویسندگان
چکیده
منابع مشابه
Corporate reputation: Meaning and measurement
Corporate reputation has attracted interest from a wide range of academic disciplines. It is also a growing focus for business and media attention. This paper examines the construct of corporate reputation, first by untangling the terminological problems that have been caused by the interdisciplinary nature of much of the earlier work in the area. The construct of reputation and the allied cons...
متن کاملWeb Service Reputation Evaluation Based on QoS Measurement
In the early service transactions, quality of service (QoS) information was published by service provider which was not always true and credible. For better verification the trust of the QoS information was provided by the Web service. In this paper, the factual QoS running data are collected by our WS-QoS measurement tool; based on these objectivity data, an algorithm compares the difference o...
متن کاملthe impact the corporate reputation on customer behavioral intentions
in this study, we addressed the relationship between corporate reputation and customer behavioral intentions in the eghtesad novin bank. for this purpose, we considered the components: trust, identification and commitment as mediator variables that led to formulating 8 hypothesis .the research population was the customers of eghtesad novin bank in tehran branches who had at least one active acc...
متن کاملImpact of Corporate Reputation on Brand Differentiation : An Empirical Study from Iranian Pharmaceutical Companies
The influence of company reputation, or what is often referred to as corporate reputation on branding strategy and producing intangible asset for different industries has been researched in western countries, but there is a gap for the generalizability of findings to countries out of the United State and Europe . To establish the western researcher’s external validity of theories in other count...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: DEStech Transactions on Social Science, Education and Human Science
سال: 2018
ISSN: 2475-0042
DOI: 10.12783/dtssehs/icss2017/19389